Intel Corp., the world's biggest chipmaker, said it appointed Murthy
Renduchintala as a company president and gave him control of two of its
biggest business divisions.
Renduchintala, who left Qualcomm Inc.
after losing out in a leadership shakeup, will oversee a new unit
including Intel's personal-computer chip and Internet of Things
divisions its biggest source of revenue and one of its
fastest-growing businesses, respectively, the company said in a
statement.
"The caliber of leadership and experience Murthy brings
to our executive team represents a significant move toward delivering
the benefits of our strategy even faster than before," Intel Chief
Executive Officer Brian Krzanich said in the statement.
While
Intel and Qualcomm are leading producers of microprocessors, they have
so far failed to encroach on each other's turf. Intel has more than 80
percent of the market for chips that power PCs and all of the server
market, but has racked up losses in a futile attempt to dent Qualcomm's
hold on the mobile phone processor business. For its part, Qualcomm has
only just announced its first test chip for servers and hasn't been able
to find buyers for its designs for PCs.
Renduchintala was at
Qualcomm for more than a decade and rose to be the co-head of its chip
business. The company recently appointed Cristiano Amon to run that
division.
"Murthy was offered another role within Qualcomm, but he
chose to leave the company instead," the San Diego-based chipmaker said
in an email.
While Intel has led the chip market in processing
performance and manufacturing, Qualcomm's chip designers have delivered
better systems on chips, semiconductors that combine the functions of
several different devices into once piece of silicon. That type of chip,
including communications, is increasingly taking over in mobile
devices.
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