Honda Amaze sedan is a bigger buy than Brio hatchback and City

The Honda Amaze sedan, based on the Brio hatchback platform was certainly going to rake in numbers, given the fact the this was the company’s first diesel engine car for the Indian auto market. Diesel vehicles have for long held the ship staedy for many auto manufacturers here. The idea behind introducing a new car in a new segment is primarily to compete in an existing segment with other manufacturers. However, every once in a while that pattern seems muddled at the start.

In case of Honda, the month of January 2013 saw the carmaker sell 2336 units of Brio and 2898 units of the Honda City. The following month, sales volume stood at 2916 and 3271 units for both models respectively. March seemed to be a winner for all their cars with 3917 units of Brio sold, 3432 units of the City sedan, and 2552 units of the Honda Amaze being pre-booked and a formal launch awaited. With the FY ending in March, and offers galore, sales are usually strong keeping in mind impending changes in the Union budget. April 2013 has catapulted the Honda Amaze to a winning car will sales falling short of 5k, only barely. A record 4852 units of the Honda Amaze compact sedan were sold. While that is progressive, Honda Brio sales dipped to 1628 units, and Honda City sales to 1917 units. While the Amaze will continue to be a forerunner in terms of sales volume, and adjustments can be made to Brio production keeping in mind demand for the Amaze,  lowered demand for City variants will be a concern for the company in the short run.