In a social media age, who owns the various
Twitter, Facebook and Google+ accounts of journalists? Is it the
individuals or the publications they work for? The Times of India thinks
it’s the latter.
Quartz India reports that Bennett, Coleman and Company Ltd, the publisher of the Times of India, Economic Times and other major news publications, has asked employees to hand over Twitter and Facebook login credentials and let the company post for them. The company has instituted a blanket ban on all news-related social media activity on all employee personal accounts. This is only possible if employees create a different account for the company, or if employees decided to ‘convert’ their personal accounts into company accounts. In that case, the company could tweet or post from these accounts, even when the individuals have left the organisation. This follows another major Indian news publication The Hindu’s ban on its journalists retweeting or tweeting stories from other publications or news sources.
Obviously this brings up lots of questions related to employee privacy and social media ownership of employee accounts, even when they are explicitly categorised as personal. What’s bizarre is that the company wants access to the Facebook accounts, which is used completely differently than Twitter by individuals and often has a lot of personal information that may not necessarily be the company’s business knowing.
In any case, the policy has brought out Twitter’s acerbic best. Here’s what some of the Twitterati are saying:
Quartz India reports that Bennett, Coleman and Company Ltd, the publisher of the Times of India, Economic Times and other major news publications, has asked employees to hand over Twitter and Facebook login credentials and let the company post for them. The company has instituted a blanket ban on all news-related social media activity on all employee personal accounts. This is only possible if employees create a different account for the company, or if employees decided to ‘convert’ their personal accounts into company accounts. In that case, the company could tweet or post from these accounts, even when the individuals have left the organisation. This follows another major Indian news publication The Hindu’s ban on its journalists retweeting or tweeting stories from other publications or news sources.
Obviously this brings up lots of questions related to employee privacy and social media ownership of employee accounts, even when they are explicitly categorised as personal. What’s bizarre is that the company wants access to the Facebook accounts, which is used completely differently than Twitter by individuals and often has a lot of personal information that may not necessarily be the company’s business knowing.
In any case, the policy has brought out Twitter’s acerbic best. Here’s what some of the Twitterati are saying:
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