The main homepage of Rediff has undergone a facelift and anyone
paying a visit to the website will find every piece of news meticulously
segregated in a grid layout. This should appear pleasant to users’ eyes
and at the same time, gather tidbits of similar information under the
relevant tile.
Having being overhauled on April 29, the online portal which has been the source for proffering details ranging from entertainment to shopping services, now shows off a layout touting 30 headlines. Be it politics, sports or movies; these tiles cover news from various fields and places them under one roof.
Clearly, the company’s e-commerce platform wouldn’t be left behind in this makeover session. While the news-related tiles have received their fair share of room, the trade-dependent section has reserved a massive space on the right side of the page for itself as well. This majorly comes across as an act to draw extra attention by boosting the visibility of this segment.
As everybody knows, acquiring the advantages of the Internet is no more restricted to desktop computers and laptops. Speaking on similar lines, Ajit Balakrishnan, the company’s chairman and CEO said that their services are increasingly being consumed by multiple mobile gadgets. This is why, the transition has basically taken place to smoothen the process of accessing the portal for those employing smartphones and tablets as a medium.
The company has remarked that this development has been undertaken based on user feedback. All things considered, the bumped up version mainly aims at bagging in slate and smartphone owners, while attempting to push forth the highly demanded options from its e-commerce segment. In other words, the fresh layout should not only enhance users’ experience like the official has stated, but also work in the favor of the news portal by attracting more people to consume its services.
This appears to be a bold attempt by Rediff, but even so, there are a couple of things that the company visibly seems to have overlooked. For starters, it takes a while to differentiate between ads and news owing to the similarity of their appearance. Also, the odd placement of tiles has left the homepage with some blank spaces, sporting somewhat of a patchy layout.
Having being overhauled on April 29, the online portal which has been the source for proffering details ranging from entertainment to shopping services, now shows off a layout touting 30 headlines. Be it politics, sports or movies; these tiles cover news from various fields and places them under one roof.
Clearly, the company’s e-commerce platform wouldn’t be left behind in this makeover session. While the news-related tiles have received their fair share of room, the trade-dependent section has reserved a massive space on the right side of the page for itself as well. This majorly comes across as an act to draw extra attention by boosting the visibility of this segment.
As everybody knows, acquiring the advantages of the Internet is no more restricted to desktop computers and laptops. Speaking on similar lines, Ajit Balakrishnan, the company’s chairman and CEO said that their services are increasingly being consumed by multiple mobile gadgets. This is why, the transition has basically taken place to smoothen the process of accessing the portal for those employing smartphones and tablets as a medium.
The company has remarked that this development has been undertaken based on user feedback. All things considered, the bumped up version mainly aims at bagging in slate and smartphone owners, while attempting to push forth the highly demanded options from its e-commerce segment. In other words, the fresh layout should not only enhance users’ experience like the official has stated, but also work in the favor of the news portal by attracting more people to consume its services.
This appears to be a bold attempt by Rediff, but even so, there are a couple of things that the company visibly seems to have overlooked. For starters, it takes a while to differentiate between ads and news owing to the similarity of their appearance. Also, the odd placement of tiles has left the homepage with some blank spaces, sporting somewhat of a patchy layout.
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